Released on: March 5, 2008, 2:11 am

Press Release Author: Amanpreet Singh / Brodeur India

Industry: Electronics

Press Release Summary: White-good appliance maker Mabe takes delivery of six
billionth PIC microcontroller

Press Release Body: Microchip Technology Inc., a leading provider of microcontroller
and analog semiconductors, has announced the shipment of its six billionth PIC
microcontroller to Mexico-based white-good appliance producer Mabe. Microchip
delivered this six billionth microcontroller, the PIC12F635-I/P, barely a year after
delivering its five billionth in November 2006.

Today\'s announcement demonstrates the industry\'s continued acceptance of Microchip\'s
PIC microcontrollers as the high-performance, cost-effective solution for
embedded-control designs, and provides further evidence of the Company\'s continued
strong growth throughout.

\"The shipment of our six billionth PIC microcontroller is a remarkable achievement,
and shipping it to a customer in Mexico is even more satisfying as we continue to
see widespread adoption of our broad embedded-control portfolio throughout Latin
America,\" said Microchip\'s president and CEO Steve Sanghi.

According to Sanghi, going from five to six billion in a year is a significant
accomplishment for Microchip, as the Company continues to gain worldwide market
share. \"We have reached this milestone because customers like Mabe recognize the
value in our flexible PIC microcontroller architectures, the fact that we have the
industry\'s strongest migration path, our easy-to-use MPLAB development systems, our
comprehensive sales support, and our dependable supply performance.\"

A Microchip customer for over 10 years, Mabe is one of the largest producers of
white-good appliances in the Americas - with over 22,000 employees spread across
Canada, Mexico, Columbia, Ecuador, Argentina and Brazil. Mabe has won numerous
awards, including the National Prize of Technology in 2003, which was presented by
Mexican President, Vicente Fox. The company uses a broad line of embedded-control
solutions from Microchip, including PIC microcontrollers.

\"Our longstanding relationship with Microchip Technology has been beneficial to both
parties, and we are proud to be the recipient of their six billionth PIC
microcontroller,\" said Engineer Jose Berrondo, Mabe\'s Vice President of Technology
and Products. \"The exceptional development tools and support from Microchip helped
speed our product development and qualification time.\"

Microchip serves more than 60,000 customers in over 65 countries, has shipped nearly
600,000 development tools to date, and partners with more than 130 global
third-party tool manufacturers.

Microchip has a broad portfolio of nearly 500 8-, 16- and 32-bit PIC
microcontrollers, and is the only company to support all of its microcontrollers and
DSCs under a single integrated development environment - the free MPLAB IDE. The six
billionth PIC MCU shipped, PIC12F635-I/P, highlights the strengths of the PIC MCU
architecture, with its on-chip precision internal oscillator, A/D converter, analog
comparator, 1.75 Kbytes of Flash program memory, and in-circuit programming in an
8-pin DIP package.


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Contact Details: Amanpreet Singh
Brodeur India
+91-11-26142292
Vasant Vihar, New Delhi, India